The Last Chance to Double Your Impact—Renew ACLU.org Today!
Renewal Momentum Hits Critical Mass for Digital Activism
Demand spikes as midyear giving deadlines approach. This wave creates urgency for supporters ready to act.
The Last Chance to Double Your Impact—Renew ACLU.org Today! is a matched gift campaign. It turns one-time gifts into two-dollar advances for rights. Studies indicate matched campaigns drive larger average donations from new and existing supporters.
How Matching Amplifies Every Dollar
Corporate partners pledge funds at 1:1 during this window. Your gift funds legal work, advocacy, and defense before court seasons shift. Research shows urgency messaging tied to clear deadlines increases conversion rates for mission-driven sites.
Secure Your Matched Contribution Now
Act before the portal resets at midnight. This moment shapes impact levels for the next six months.
What happens if I renew after the deadline? Your support still matters, but the matched boost ends. Gifts then follow standard processing timelines.
Can I direct my matched gift to a specific campaign? Yes. Use the destination menu when entering payment details. Choices include privacy, racial justice, and reproductive rights.
